Discount coupons are crucial for marketing for several reasons. Among other benefits, coupons allow for incentivizing shoppers to make purchases which otherwise they may not be willing to consider, nurturing customer loyalty with the best discounts for those who support the brand for the longest time, attracting new customers, driving up ROI, and measuring effectiveness…

This post collects best practices and inspirations for designing the user interface and experience for promoting coupon codes and auto-applied promotions on your website or mobile platform. We will cover the whole customer journey, from promotional messages and price drops on the website through coupon and promotions validation and application at checkout, and finally, redemption….

Must-Have Terms and Conditions for Loyalty Programs in 2025 Terms and conditions may not sound like the most gripping piece of reading, but they are a necessary part of every loyalty program: useful and beneficial both for the brand and its customers. Frequently abbreviated as T&Cs, they are a set of rules that govern the…

According to Convince&Convert, about 93% of customers use at least one coupon or a discount code throughout the year. Accordingly, discount promotions are what motivates almost every consumer to make up their mind and finally purchase something. If you are looking for a particular marketing strategy to incentivize shoppers and boost revenue of your e-commerce…

The expectations regarding a referral program differ depending on the scale of a business and the audience. Local grocery stores may run their referral programs with great success, but they would be much different than a referral program of a company at an enterprise level. The difference lies in scale (and scalability). Enterprises need more…

Long-term customer loyalty and strategic promotions are the cornerstones of success in ecommerce. With endless choices available to shoppers, retaining customers and keeping them engaged has become even more important than attracting them. In fact, 85% of consumers are more likely to stick with brands that offer a loyalty program (Bond Brand Loyalty), and 91%…

What is a BOGO coupon? BOGO is an acronym that stands for “Buy One, Get One”, it describes a type of pricing deal that retailers use to give discounts to customers where it appears they’re getting something for free or cheap, but over the total quantity of the deal, the store still makes a good…